[4]MILLER KNOLL REBRAND
My light MillerKnoll rebrand focuses on softening and enhancing the brand's visual identity. The updated logo features rounded points on the 'M' and 'K,' reflecting the ergonomic nature of furniture design, while hard corners have been removed from branding applications. Furniture backgrounds now feature a soft grey, allowing the shapes and colors of the furniture to shine. Additionally, the motion logo mark animates 'MillerKnoll' condensing into 'MK,' mimicking the effect of sitting on furniture.
[4]MILLER KNOLL REBRAND
My light MillerKnoll rebrand focuses on softening and enhancing the brand's visual identity. The updated logo features rounded points on the 'M' and 'K,' reflecting the ergonomic nature of furniture design, while hard corners have been removed from branding applications. Furniture backgrounds now feature a soft grey, allowing the shapes and colors of the furniture to shine. Additionally, the motion logo mark animates 'MillerKnoll' condensing into 'MK,' mimicking the effect of sitting on furniture.
